The Banjo Minnow - Rebrand Launch
Overview
The Banjo Minnow is a legendary fishing lure brand known for its unique, lifelike design that mimics the movement of real baitfish. With over 30 years of history, the brand has a dedicated following among anglers and outdoor enthusiasts. Today, it continues to thrive with a fresh rebrand, offering its iconic fishing kits on platforms like Amazon and through retail, helping fishermen of all levels catch more fish with its time-tested products.
Client
The Banjo Minnow
Year
2019 - Current
Service
Branding
I met Ken almost seven years ago when he became my first international freelance client. Over the years, we’ve worked on countless projects together, but one that really stands out is The Banjo Minnow. In 2019, Ken reached out to me to help rebrand this iconic company he had just partnered with. When I started researching, I quickly realized The Banjo Minnow wasn’t just any brand—it had been around for 30 years, and Ken had actually hosted its famous infomercial back in the ‘90s! The pressure was on to make the rebrand both memorable and true to its legacy. Since then, we’ve done some incredible things with the brand, and it holds a special place in my heart.
I’ve had the privilege of leading several key initiatives for The Banjo Minnow brand, including:
Available for Freelance Projects
